S1-Ep 10: How to Market your Business Heading into 2023 with Laura Gallagher

Laura Gallagher, Founder and President of The Creative Company and the author of #180in120 - How to Recharge Your Business in 120 Days, leads one of Madison's most respected PR and digital agencies. Having launched the Creative Company in 1989, Laura has a ton of experience marketing for businesses and was recently awarded IB Madison's Dane County Small Business of the Year in 2022.

In this episode, Laura shares her wisdom by telling us the offensive and defensive strategies her business uses to stay relevant. She'll teach you how to deliver a compelling story to your audience, how marketing has evolved, and what you need to do to be effective with your marketing strategies in 2023.

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“You have to think about it from their perspective, not from your own perspective. What would you want to know? If you didn't know anything about your brand, what would you need to know? What would be most important? What would be compelling? What would make you want to step into that story and make a call or find out more?” 

- Laura Gallagher, The Creative Company

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Hosted by Matt Cranney, Executive Vice President of M3 Elevate.

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