S1-Ep 5: Navigating Family Dynamics and Calibrating Risk with Joe Hamilton

Joe Hamilton is the Chief Executive Officer at Vortex Optics, a manufacturer of optical equipment for hunting, wildlife watching, outdoor recreation, shooting sports, and law enforcement. Vortex® is a family-owned and operated business that is determined to change how business is done by putting customers at the center of everything they do.

In this episode, part one of two, Joe covers the origin story of Vortex®, advice for those who work for a family business, and the calculated risks a business should take to stay relevant.

Joe provided so much powerful insight about building a successful business around strong values and great advice about navigating said business that we split it into two parts. Stay tuned; part two is coming soon!

“If it's not a big risk, or a risk that's not irreversible go do it. Try it! You'll get an insight, and it's always better to gain insight that's been tested in the market.” – Joe Hamilton, Vortex Optics

Hosted by Matt Cranney, Executive Vice President of M3 Elevate.

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