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Fast Break presented by M3 Elevate can help you discover strategies you can use to grow and protect your business. Spend part of your lunch break with Matt Cranney, Executive Vice President of M3 Elevate, as he interviews some of the Midwest’s most influential business leaders.
Episodes
Thursday Jul 28, 2022
S1-Ep 6: People, Products, and Promises with Joe Hamilton
Thursday Jul 28, 2022
Thursday Jul 28, 2022
Joe Hamilton, Chief Executive Officer at Vortex Optics, joins us for part two of our conversation with him. In this episode, Joe covers the importance of the core values behind Vortex Optics, and how customer satisfaction is everything when it comes to managing a successful business. So tune in to learn how to make your customer the hero.
Vortex Optics is a family-owned and operated business determined to change the status quo by putting customers at the center of everything they do. If you haven’t heard part one, check it out to learn about the origin story of Vortex®, advice for those working for a family business, and the calculated risks businesses should take to stay relevant.
“Don't hire people & train your core values into them. Hire people who already have them. You will be better for it, your people will be better for it, they'll thank you - and your organization will run a lot smoother.” – Joe Hamilton, Vortex Optics
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.
Thursday Jul 14, 2022
S1-Ep 5: Navigating Family Dynamics and Calibrating Risk with Joe Hamilton
Thursday Jul 14, 2022
Thursday Jul 14, 2022
Joe Hamilton is the Chief Executive Officer at Vortex Optics, a manufacturer of optical equipment for hunting, wildlife watching, outdoor recreation, shooting sports, and law enforcement. Vortex® is a family-owned and operated business that is determined to change how business is done by putting customers at the center of everything they do.
In this episode, part one of two, Joe covers the origin story of Vortex®, advice for those who work for a family business, and the calculated risks a business should take to stay relevant.
Joe provided so much powerful insight about building a successful business around strong values and great advice about navigating said business that we split it into two parts. Stay tuned; part two is coming soon!
“If it's not a big risk, or a risk that's not irreversible go do it. Try it! You'll get an insight, and it's always better to gain insight that's been tested in the market.” – Joe Hamilton, Vortex Optics
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.
Thursday Jun 09, 2022
S1-Ep 4: Market Your Business to Stand Out in a World Where Many Stand By
Thursday Jun 09, 2022
Thursday Jun 09, 2022
Richie Burke, Founder and CEO of GoGeddit Marketing and Media (GGMM), joins us to discuss marketing strategies that will help set your business apart from the competition. Throughout the episode, Richie shares valuable insight on standing out in "this seas of sameness" and his number one offensive and defensive recommendations.
When it comes to offensive marketing, it's vital companies find ways to differentiate themselves, learn and stay on top of things, and don't be afraid to try new things and fail because when you fail, you learn.
And when it comes to defensive strategies, Richie states it's important to hire help–even if they're non-revenue generating positions. By hiring out the jobs you don't excel at, you free yourself to do what you're great at.
“The best product doesn't always win; it's the product that resonates most with your target audience--that they can understand the best, that cuts through the clutter. Sometimes we need to be different and take a stand in your marketing and messaging in order to do that.” – Richie Burke, GGMM
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.
Thursday May 05, 2022
S1-Ep 3: Transform Your Mindset & Your Business with Chad McGehee
Thursday May 05, 2022
Thursday May 05, 2022
If you're interested in becoming the best version of yourself, this episode is for you.
In this episode, we're joined by Chad McGhee, Director of Meditation Training at UW Athletics and Co-founder of Inner Edge Meditation, to discuss mindfulness's impact on performance.
You can't always control your environment, but you can prepare for whatever may be thrown your way by practicing mindfulness. Chad shares insight into how the skills of greater focus and connecting more skillfully with oneself and others are fundamental to success and how you can apply them to your everyday life. Whether you're leading a team on the court or in the office, practicing mindfulness will help you become a better leader.
“If we're not present - if we're lost in the future, if we're lost in the past - well, then we have zero chance of being able to discern what's important now. First, we've got to get present.” – Chad McGehee
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.
Friday Oct 29, 2021
S1-Ep 2: The Cost of Losing A Client with Matthew Pletzer
Friday Oct 29, 2021
Friday Oct 29, 2021
Matt Pletzer is the owner of Lift Consulting, a boutique consulting firm in Madison that helps businesses solve complex challenges and thrive by developing and motivating their people. One of Matt’s strategies on offense is to ask tough questions and do the work that needs doing. On defense, Matt says it’s important to be agile, think a little differently, and pay attention.
“One of the best defensive strategies is to make sure you’re paying attention to the people who helped you build what you have.” – Matt Pletzer
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.
Thursday Oct 21, 2021
S1-Ep 1: Look to Each Other with Matt Sabljak
Thursday Oct 21, 2021
Thursday Oct 21, 2021
Matt Sabljak, the “S” in SRH Marketing, is the President and Partner of a growing, full-service agency headquartered in Milwaukee. In this episode, Matt talks about the work he and his team put in even before the pandemic that allowed SRH Marketing to grow during these unprecedented times.
“When it comes to accountability, it’s a horizontal, every-direction web. It’s not looking up to leaders, it’s looking to each other. That’s who you show up to work for.” - Matt Sabljak
Hosted by Matt Cranney, Executive Vice President of M3 Elevate.